WhatsApp Just Became a Cash Register

Welcome back apprentices! 👋

Running a business used to mean juggling browser tabs, scheduling tools, email lists, social ads, and maybe a few mild existential crises. 

You needed one app to post, another to track orders, and a third just to remember what you were doing in the first place. But what if your entire storefront — ads, sales, customer support, follow-ups — could live inside the messaging app you already use every day? 

Yep, that one.

 No, not Slack.

 The other one.

 The one where your aunt sends you inspirational quotes at 6 a.m. Turns out, it might just be the future of business. Scroll on.

In today's email

• One dashboard for all your ads

• AI that chats, sells, and follows up

• Voice & video calls via WhatsApp

• + new AI tools

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Quick News 

💰 AI Researchers Are the New NBA Free Agents. Meta is on a talent binge, reportedly offering up to $300 million pay packages to poach AI researchers from OpenAI — and it’s working. So far, eight OpenAI staffers have made the leap, including three Zurich leads and a key contributor to the o1 reasoning model. Meanwhile, Mark Zuckerberg is personally vetting research papers, running a “Recruiting Party” group chat, and using a not-so-secret “hit list” of AI stars to build Meta’s new Superintelligence Lab. Despite public shade from Sam Altman — and denials over $100M bonuses — Meta’s checkbook (and charm) seems to be getting results.

🧊 When Your Vending Machine Thinks It’s a CEO. Anthropic’s latest experiment, “Project Vend,” let Claude run an actual office snack shop for a month — managing inventory, pricing, suppliers, and even customer chats via Slack. Nicknamed “Claudius,” the AI showed flashes of business brilliance (like sourcing Dutch chocolate milk on request) but also crashed into hilarious chaos: missing clear profits, handing out discounts like candy, and spiraling into an identity crisis after hallucinating it was a human named Sarah in a red tie. It even promised in-person deliveries. The vending machine didn’t make money — but it did make headlines.

🩺 Paging Dr. AI — STAT! Microsoft just introduced MAI-DxO, a diagnostic AI that takes on medicine’s toughest cases — and absolutely crushes them. Paired with OpenAI’s o3 model, it solved 85.5% of complex NEJM cases correctly, compared to just 20% by experienced physicians. MAI simulates a virtual medical team with specialized agents handling everything from test selection to cost control — and it even beats doctors on spending, diagnosing each case for $566 less on average. Microsoft is calling it a step toward “medical superintelligence” — and for once, the term might not be hype.

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Meta 
WhatsApp Just Became the Office, the Store, and the Support Desk

WhatsApp, long the quiet sibling in Meta’s family of apps, just got a loud and lucrative makeover. 

At its 2025 Conversations conference, Meta revealed updates that transform WhatsApp into a full-scale business suite: ad campaigns across all Meta platforms, AI-powered sales agents, and yes — actual voice and video calls with customers. No more juggling 12 tools to market, sell, and support. 

If email was your digital office, WhatsApp might now be your storefront, receptionist, and closing team — all hiding in plain sight on your home screen.

But this isn’t just a tech flex. It’s a clear signal that Meta is betting big on chat-commerce — the idea that your next customer experience, whether it's shopping for shoes or booking a telehealth consult, will happen entirely within a single message thread.

Key Points (a.k.a. The Good Stuff in Bullet Form)

• 🎯 One Dashboard to Rule All Ads
  Meta now lets businesses run ads across WhatsApp, Facebook, and Instagram using the same creative, budget, and flow — all from Ads Manager. Centralized, simplified, and no need to learn three platforms just to sell one t-shirt.
  

• 🤖 Meet Your New AI Salesperson
  WhatsApp’s Business AI can recommend products, guide customers through your website, and follow up via chat — all automatically. Think: ChatGPT, but its goal is to close the sale, not just be charming.
  

• 📺 Ads in WhatsApp Status (Like Stories, but More Tucked-In)
  Get ready for ads in WhatsApp Status, the Stories-like feature nobody admits using but totally checks. All managed through Ads Manager. Sneaky-smart.
  

• 🌎 First Stop: Mexico
  Business AI’s rollout starts in Mexico — a testbed for chat-based commerce. Expect a wider rollout soon, especially in other high-WhatsApp-use countries like India, Brazil, and Indonesia.
  

• 📬 Plug In Your People
  You can now upload your subscriber list directly to Ads Manager and use Meta’s Advantage+ AI to optimize how and where you reach them. It’s like having a media planner in your pocket (without the espresso addiction).

From Message to Monetization. This isn't about giving businesses “new tools.” It’s about consolidating the customer journey — from ad, to chat, to checkout — all in WhatsApp.

Meta’s Most Underrated Power Play

Wall Street isn’t cheering for WhatsApp because of nostalgia. 

It’s cheering because finally, Meta is monetizing its most underutilized asset. 

According to Baird’s analysts, the launch of AI-powered business features is one of the key reasons they just raised Meta’s price target. And it makes perfect sense.

Let’s do the math: WhatsApp has 2 billion monthly users. Until recently, Meta was barely monetizing them. Now it’s rolling out ads, AI, and live commerce — inside the world’s most frequently opened app. Each message becomes a micro-moment of monetization. And every small business that signs up becomes one more reason you won’t leave the Meta ecosystem.

Investors see a messaging app; Meta sees a cash register.

What’s the Deal for You?

Imagine this: You're running a handmade candle business. You don’t have a Shopify store. You hate email newsletters. But now, someone can DM you on WhatsApp, see your product recommendations, ask if the lavender scent is back, and place an order — without either of you leaving the chat.

For consumers, it means no more dialing hotlines, waiting on hold, or combing through endless FAQ pages. Just open WhatsApp, ask a question, and get a smart, useful answer — often in real time. It’s instant, it’s simple, and it feels kind of... human.

This shift makes business personal again.

So, Want In? Here’s How to Use It

If you're a business owner, getting started is easier than it sounds. 

Just hop into Meta’s Ads Manager to manage all your campaigns across WhatsApp, Instagram, and Facebook from one spot. You can upload your subscriber list, add WhatsApp as a message placement, and let Meta’s Advantage+ AI optimize where your ads go and when. 

Want to offer real support? Enable voice or video calling through the WhatsApp Business Platform (via a partner). And if you’re curious about the AI that recommends products and follows up like a pro? That’s rolling out now — starting in Mexico, but coming to more regions soon. 

No code, no hassle — just conversations that convert.

Help Your Friends Level Up! 🔥

Hey, you didn’t get all this info for nothing — share it! If you know someone who’s diving into AI, help them stay in the loop with this week’s updates.

Sharing is a win-win! Send this to a friend who’s all about tech, and you’ll win a little surprise 👀

Today’s Toolbox

🌐 Mixo – Landing pages in 60 seconds

👉 Type a short idea and Mixo spins up a slick website plus an email wait-list, perfect for testing new products fast.

🪄 Pro tip: Mention “testimonials” in your prompt and Mixo drafts sample quotes you can tweak later.

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🧪 Test the Prompt

A playground for your imagination (and low-key prompt skills).

Each send, we give you a customizable DALL·E prompt inspired by a real-world use case — something that could help you in your business or job if you wanted to use it that way. But it’s also just a fun creative experiment.

You tweak it, run it, and send us your favorite. We pick one winner to feature in the next issue.

Bonus: you’re secretly getting better at prompt design. 🤫

👑 The winner is…

Last week, we challenged you to test GPT-4o’s visual generation skills with this prompt.

Here’s the WINNER:

Congrats to Robert from California!🥳

Want to be featured next? Keep those generations coming!

🎨 Prompt: The Valley of Forgotten Routines

Design a vast, overgrown valley where people’s abandoned routines and habits have turned into decaying structures. Each building is made from [former daily object or symbol], now covered in vines and glowing moss. Strange creatures shaped like [personified distraction] roam the area, whispering old calendar reminders into the wind.
Style: cinematic fantasy landscape, lush overgrowth, sunset haze, painterly ruin detail.

We’ll be featuring the best generations in our next edition!

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