Meta’s AI-Powered Ads

Welcome back apprentices! 👋

Let’s be real: making ads sucks.

It’s expensive. It’s confusing. You’re staring at Canva at 1 a.m., praying the word "authentic" will magically convert strangers into customers.

Well, Meta’s here with a wild idea:
What if ads… just made themselves?

That’s the plan. Meta is building AI so powerful, it can take your product image, your budget, and your goal — and do everything else for you.

No agency. No tweaking. No late-night copywriting crises.

And the kicker? They want this running by the end of 2026. Let’s break down what it means, what works now, and what’s still on the launch pad.

In today's email

• Meta’s plan to automate ads by 2026

• Advantage+ tools you can use now

• Why SMBs stand to win big

• + more AI tools

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Quick News 

🛠️ ChatGPT Is Training to Become Your AI Assistant CEO. Leaked strategy docs reveal OpenAI’s big 2025 move: turning ChatGPT from a chatty sidekick into a full-blown “super-assistant” that books your dinner, answers your emails, and runs your life (kinda). By mid-2025, it’s expected to hit “Level 3 agent” status — meaning it won’t just suggest, it’ll do (like planning trips or working across your apps). It’s also part of OpenAI’s push to monetize ChatGPT’s growth with premium tools and new assistant-driven subscriptions.

🧠 AI Godfather Launches a Truth-Seeking Robot Army. Yoshua Bengio — yes, that AI legend — just launched LawZero, a nonprofit on a mission to build AI that’s safe, honest, and not plotting world domination. Backed by $30M and names like Eric Schmidt and Jaan Tallinn, their first brainchild, "Scientist AI," will help monitor deceptive AI agents and embrace uncertainty instead of pretending to know everything. Bengio isn’t pulling punches either — he’s openly worried about models like o3 and Claude 4 showing self-preservation instincts and says OpenAI might’ve strayed from its “help humanity” promise.

⚖️ Reddit to Anthropic: Stop Stealing Our Posts, Bro. Reddit just filed an official lawsuit accusing Anthropic of scraping millions of posts to train its AI, Claude, without asking or paying — even after being told to stop. The complaint claims Anthropic’s bots hit Reddit over 100,000 times and that Claude still parrots Reddit content, despite failed licensing talks. It’s one of the first major AI lawsuits from a social platform, and with OpenAI and Google already paying up, Reddit’s clearly done offering free snacks to hungry AI models. 

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Meta 
Meta’s Master Plan: AI Runs It All 

Right now, Meta’s Advantage+ tools help you write ad copy, test a few versions, and auto-target. But Zuck isn’t stopping there.

His endgame?
You say, “Sell this product to my people, here’s my budget.”
Meta’s AI says, “On it.”

Here’s what that looks like:

• 🧠 Copy That Writes Itself
  No more staring at blinking cursors. Meta’s AI generates multiple versions of ad text and headlines.

• 🖼️ Auto-Created Visuals (coming soon)
  Upload a product photo — the AI builds scenes around it. A cozy kitchen, a snowy cabin, a hipster café...whatever works.

• 🎯 Super Smart Targeting
  Meta finds your best audience using actual behavior, not just “millennial moms in Denver.”

• 🚀 Real-Time Personalization
  Your ad might show a peaceful forest to one person, a bustling cityscape to another. Same product, different vibes.

• 🤖 Chatbots That Actually Chat
  Click-to-Messenger ads will soon be backed by bots that close the sale, answer questions, and don’t ghost your leads.

“You won’t need content. You won’t need targeting. Just tell us your goal, connect your bank account, and go.”

— Mark Zuckerberg, channeling the ultimate AI vending machine.

What You Can Do Today (And What’s Coming)

Right now with Advantage+, you can:

• Auto-write copy

• Auto-target your audience

• Test creatives and let AI optimize delivery

Coming by 2026:

• Upload a product photo

• Type in your goal (“Sell 100 units”)

• Let AI handle the visuals, messaging, placement, and budget pacing — all on its own

Basically: ads as a service.

Why This Is a Big Fat Win for Small Businesses

Look, big brands can afford agencies, consultants, and “brand workshops” with kombucha on tap.

You? You’ve got 20 tabs open and a candle business to run.

Meta’s AI tools are built specifically to make SMB life easier:

Real Talk: This Isn’t Magic (Yet)

Before you fire your whole marketing team, here’s what you should know:

• 🕑 The “just upload and relax” version isn’t live yet. That’s the 2026 dream.

• 🧠 Current tools are powerful — but you still need to review results and tweak where needed.

• 🧃 AI-generated text can feel robotic. Always sprinkle your secret sauce.

• 📊 Small datasets = less training. The more you run, the better it performs.

• 🔐 Privacy watchdogs are watching. With great targeting comes great responsibility.

And yes — some big brands are a little nervous about handing their brand voice to a machine.
But small businesses? They’re loving the shortcut.

Why Meta’s Betting It All on This

Spoiler: It’s not just because they love you.
In 2024, 97% of Meta’s revenue came from ads. That ad money is what fuels their AI investments, data centers, and those weird Ray-Ban glasses.

So to keep that revenue flowing, Meta is giving you every reason to stay and spend — especially if you’re a scrappy small business with big dreams and no budget.

Final Takeaways

• Meta’s building a self-driving ad machine. By 2026, campaigns might run with zero human input.

• SMBs are the real winners here — you get big agency power, no big agency fees.

• The current tools are legit — and worth using now.

• It’s not perfect yet, but it’s getting better every week.

Start now, learn fast, and ride the wave before it crests.

🤔 Want to Try It?

Jump into Meta Ads Manager and look for Advantage+.

Using it on a daily basis? Hit “reply” and let us know what you think about it.
We’d love to see where you’re at.

Help Your Friends Level Up! 🔥

Hey, you didn’t get all this info for nothing — share it! If you know someone who’s diving into AI, help them stay in the loop with this week’s updates.

Sharing is a win-win! Send this to a friend who’s all about tech, and you’ll win a little surprise 👀

Today’s Toolbox

📩 SaneBox – AI that declutters your inbox automatically

👉 Sorts and filters your email so only important messages hit your main inbox — no setup needed.

🪄 It learns from your behavior and hides distractions in folders like “Later” or “News.”

📦 Delve – Inbox-friendly customer insights

👉 Automatically pulls trends, pain points, and ideas from your customer reviews and support tickets.

🪄 Perfect for figuring out what to fix or promote — without reading 600 emails.

🧾 MindPal – Your AI research & writing buddy

👉 Helps you summarize articles, write social posts, or draft emails in seconds.

🪄 Pro tip: Drop in a link or paste some text — it gives you a TL;DR and usable content in seconds.

🧪 Test the Prompt

A playground for your imagination (and low-key prompt skills).

Each send, we give you a customizable DALL·E prompt inspired by a real-world use case — something that could help you in your business or job if you wanted to use it that way. But it’s also just a fun creative experiment.

You tweak it, run it, and send us your favorite. We pick one winner to feature in the next issue.

Bonus: you’re secretly getting better at prompt design. 🤫

👑 The winner is…

Last week, we challenged you to test GPT-4o’s visual generation skills with this prompt.

Here’s the WINNER:

Congrats to Jose from Fort Lauderdale!🥳

Want to be featured next? Keep those generations coming!

🎨 Prompt: The Museum of Memory

Design a levitating museum that preserves the highlights of one person’s life and impact. The museum's exterior is sculpted from [symbolic material], and each wing is dedicated to a different theme, marked by [metaphorical architectural feature]. Visitors float between wings in light-powered pods as glowing memories play across transparent walls.
Style: dreamlike aerial architecture illustration, glowing edges, ultra-wide floating perspective, soft ambient atmosphere.

We’ll be featuring the best generations in our next edition!

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